Trade Ad Campaign: Footwear News Magazine
youthquake
The Kork-Ease brand platform is founded on iconic fashion moments through the decades. Here, we take you back to the free-spirited ’60s, as we celebrate Mod fashion and the ordinary American girl. Inspired by Biba, Polly Maggoo, and iconic ’60s hair and makeup, the campaign launched with a Biba Boutique pop-up shop; then a documentary series of print and videos paying homage to the decade of love followed. Assets were used for digital touch points.
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