The free-spirited spontaneity of the footwear collections featuring mixed materials was our platform as we documented five BFFs on an island resort getaway. Three stories were filmed showcasing products in use in real-life situations capturing authentic moments.
Still photography was produced for lifestyle, product and social assets; videographers worked alongside as we captured three unique lifestyle stories. Assets used for website, social campaigns, digital spot buys, print advertising, POP, and brand collateral for the S/S16 season.