A Look Book was created for insert into bornshoes.com shipments and for direct mail to e-commerce customers.
The narrative for this S/S18 campaign adopted an air of natural whimsy. Subtle pastels and warm, summery hues captured the essence of this footwear collection’s natural island vibe. Shot in Biscayne Bay, the mood of the campaign was anything but mundane. Fun, impromptu, comfortable and relaxed — our muses gave us all these moments as they basked in the untamed beauty of these natural beach landscapes.
Asset libraries were produced and used for national advertising, websites, catalogs, look books, direct mail, trade support, pop and digital and social outreach programs.