A Look Book was created for an extensive direct marketing campaign.
The Canyonlands, raw in their sculpted beauty, were an astounding backdrop as we captured the vitality of this handcrafted footwear collection. This season, the collection was feminine yet utilitarian, rugged and stylish; the mood was strong and loud, wild and free and dazzling. Meticulously curated wardrobe and thoughtful styling, enveloped in a fantastically formed natural world, captured the true spirit of the collection. Two photo crews worked in tandem to efficiently capture lifestyle, beauty, mood and product images simultaneously.
Asset libraries with lifestyle and product stills were captured and used for national advertising, trade support programs, websites, catalogs / look books, direct mail programs, and digital and social outreach campaigns.