love, american style
The younger, cool offshoot to her big sister who wears Prada — Love, American style illustrates this brand’s iconic 50s vibe, and takes you to a destination of love letters to your boyfriend.
Over-sized matchbook style brochure housed a series of vintage postcards for consumer use — just like you’d find at a 1950s travel stop.
A ViewMaster set was created to extend the brand’s retro experience.
- Art Direction
- Concept & Design