We created a distinctive organic universe from each work of art, then showcased our product inside.
We commissioned artist Melanie Pruitt to create five organic works of art for the Crown spring 2015 shoe imaging campaign. From her goddess Flora pieces, we created multi-layered photo sets, where the footwear was showcased inside an amazing organic universe. Flora’s strength, as she weaves her couture collar from unique botanical elements, is symbolic of a woman’s growth and rebirth of self.
- Art Direction
- Concept & Design