free as the wind
Free as the Wind is a campaign that represents a philosophy of reverence, acceptance, tenacity, natural beauty and grace. Originally concepted to be captured in the windswept fields and rocky mountain landscapes surrounding Hood River, Oregon, an unexpected blizzard had us reimagining our creative approach.
Ultimately, we captured two seasons of assets for our client — fall and holiday. Many times, weather and other circumstances dictate a change in creative direction. In this instance, nature’s surprise led us to a magnificent bounty of breathtaking images, creating some of our favorite fall and winter looks.
Asset libraries with lifestyle and product stills were captured and used for national advertising, trade support programs, pop, websites, catalogs / look books, direct mail programs, and digital and social outreach campaigns.
- Art Direction
- Concept & Design