A Look Book was created for insert into bornshoes.com shipments and direct mail program.
Samples of :15 spots created for digital outreach campaigns.
The idyllic surroundings of the Moorings proved the perfect location for a free-spirited campaign of summer’s romance, experience and escape. Color and light were the watchwords as we showcased new designs conceived on that ethos.
Serene fashion imaging and more spontaneous lifestyle moments were captured in stills, while videographers documented an aspirational journey through summer. Multiple photographers working side by side allowed for an abundance of assets for national advertising, website, catalogs, look book, digital and social campaigns.