Three stories were produced for digital campaigns:
direct mail campaign designed as self-mailers:
Ever-extraordinary moonscapes and frothy cool textures made Death Valley feel like Siberia in this A/W15 campaign featuring footwear made to wander. The juxtaposition of Earth’s crackled texture surrounded by a smooth organic serenity mimicked the essence of the footwear’s leather treatments and inner comfort experience.
Still photography and video stories were produced simultaneously; assets were used for all seasonal campaigns, including print advertising, direct mail, catalogs, website, digital spots, POP / trade support, and social media outreach programs.